O.P.I. nail polish collection? Check. M.A.C. Viva Glam parternship? Check. Vogue magazine cover? Well, that’s still up in the air. In a New York Times feature story journalist, Laura M. Holson believes the endeavor is on it’s way down the pipeline. Nicki Minaj will be the first to assure you that her success did not come overnight. However, it is evident that over the last two years the rap star’s musical success has exploded onto almost every marketable industry there is.
The question still remains: Is she ready to cover Vogue? Better question, will Anna Wintour release her strong clutches long enough to trust Minaj with the Vogue brand? The article notes the well-oiled public relations machine behind the emcee’s achievements are her Young Money Entertainment associates, Gee Robeson and Cortez Bryant. What is funny is how she garnered her Pink Friday lipstick deal ( which sold over 3,000 tubes of the light pink lipstick) with group president of Estee Lauder Companies, John Dempsey.
In September 2010, two months before her album debut, Ms. Minaj and executives associated with her record label, Young Money Entertainment, asked to meet with Mr. Demsey of MAC. Ms. Minaj got right to the point: she wanted to be the company’s Viva Glam spokeswoman. “She was fun and cute,” Mr. Demsey recalled. “She’s funny, loves makeup and has a mashup style between Vivienne Westwood and a Harajuku girl.”
But she wasn’t yet a star, so Mr. Demsey proposed an online lipstick promotion over four Fridays, timed to her album’s November release.
So, that’s how it works? Are the Young Money folks in the process of setting up a business brunch with Ms. Wintour? Honestly, I would love to see Ms. Nicki Minaj cover Vogue Magazine. It would be groundbreaking. It will usher in a new day — a time in which the traditionally, straight-laced companies would not only recognize, but honor fresh talent. I could so without another Kate Winslet or Sienna Miller cover. Since her recent ventures including the creation of Fashion’s Night Out and relationships built with younger designers, I don’t think the idea would be too outlandish for Madame Wintour. I’m already excited just imagining how a Minaj-Vogue cover would look. Would the editrix transport the rapper back into another era like W Magazine, or will she allow the rapstress to play up her true personality in all of her funky, quirky, and sexual glory.
Only time will tell.
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